We have our own opinions at RDP.
First, it is a great feature for selling as we now have a store and I can tell you first hand this happens almost every day. Dad comes in with son. Dad has and always will use a Tippmann. Son is convinced on Tippmann but does not want to carry around a 7 pound A5 Stealth or even have anything to do with a military looking gun. The choices are then Spyder....Dad hates spyder...what is a kid to do?
The price point is another totally entry level deal with Tippmann. No money in these for dealers, however, totally aimed at getting another player on the fields or woods. While we cannot make margin on these units, with a free pass to our field, we will make it somewhere....IE admission, all day air, paint and so on. This is the goal and as paintball has hurt over the last few years, players are what will keep the industry alive. So in that sense, I have to agree with Tippmann's calculated move on these.